As a Marketing Manager at University Graphic Systems (UGS), a student-run commercial printing and digital imaging enterprise, I completed a full rebrand consisting of conceptualization and curation of the logo, typography, and color scheme. With a set deadline to meet, as well as University guidelines to follow, the elements I created were approved by Cal Poly University Marketing and integrated into UGS.
With the previous team's attempt at a rebrand dismissed by University Marketing, it was handed over to me to revamp and revise. Using the feedback the preceding team received, I changed the necessary elements to modernize the branding while abiding by the guidelines provided by Cal Poly and University Marketing. The old logo, typography, and colors are shown below.