Through advanced creative problem-solving strategies associated with the technologies used in designing graphics for packaging and output methods, I created branding for a mock eye-care company. From mood board creation to designing product packaging, I learned hands-on about the ins and outs of all things branding.



This project was created over a 10-week course heavily focused on the process of visual branding from start to finish. I created many different iterations of the branding until I narrowed it down to a final design, which is featured in the section above.